Fruit for Life Introduces Three Exciting New Lines

In October 2007 Lion of Sahara introduced our new sub-brand – Fruit for Life, re-branding our existing Exotic Fruits range. Now we are proud to deliver three great new products to this range, Fruit for Life Pineapple Rings, Wild Figs and Apple Rings.

March 2008

Going Goji

Introducing the latest additions to our range - Fruit for Life Dried Goji Berries and Kiwifruit.

Launched in October, these exciting new products join the Lion of Sahara family under our new sub-brand - Fruit for Life! Free from preservatives Fruit for Life Goji Berries also have no artificial colours or flavours and no added sugar, making them a delicious and healthy snack.

Fruit for Life Kiwifruit also joins our colourful mix of exotic fruits which include Dried Mango Slices, Strawberries and Banana Chunks. Bright and decorative, these fruits create a wonderful fresh look to liven up your cheese platters and the kids love them!

Fruit for Life Goji Berries and Kiwifruit are available from Coles and Bilo stores throughout Australia.

November 2007

New Technology Delivers!

At FMP Marketing thinking outside the square is the rule rather than the exception. This innovative family owned company strives to add diversity and interest to the dried fruit market ensuring they maintain an interesting and unique range; and their latest addition is certainly unique!

Lion of Sahara ‘Crispy Fruit’ has hit the shelves nationally in Woolworths and the consumers love it! FMP Marketing has been listening to the calls for healthier snacking alternatives and they have found the answer – the product that mum will buy and the kids will eat!

Unlike many products in the snacking market Lion of Sahara ‘Crispy Fruit’ contains no artificial colours or flavours and no preservatives or added sugar – just pure fruit!

Using the most technologically advanced and efficient of the drying processes, Lion of Sahara ‘Crispy Fruit’ is produced by freeze drying. Freeze drying evaporates all the moisture from the fruit, retaining the natural colour, flavours and total nutritional value of the fresh fruit without using any additives or preservatives.

Lion of Sahara ‘Crispy Fruit’ is conveniently packed for freshness in a ring pull can with a resealable lid. It is produced from many times it weight of fresh fruit and tastes terrific! The texture is light and crisp, the flavour natural and delicious. Once you try it you’ll certainly be addicted. Lion of Sahara ‘Crispy Fruit’ is a tasty and healthy treat for the whole family, making it perfect for the lunch box, glove box, desk drawer, and back pack or sprinkled on cereal – snack and enjoy!

July 2005